It never fails to amaze us how fast the CBD market is evolving. Today’s consumer has options for CBD oils, pills, topicals and vaping juice offered by virtually every company. On top of that you have options like full spectrum, broad, and CBD isolates.
Enter water soluble CBD. Water Soluble CBD is another product type in the quickly growing CBD market for you to consider. Water soluble CBD is a new idea even in the world of CBD, which has many wondering about it.
All of this leads to the question of what exactly is water soluble CBD, how does it differ from other products on the market, and what benefits might it have for you?
What is Water Soluble CBD Oil?
As you probably would expect, CBD Oil is an oil-based product. The oil-based version of CBD works great for sublingual delivery, vape juice, and mixing into topicals, but has it’s problems when taken in drink, pill, or edible form.
Anyone who has taken a high school science class has probably done an experiment showing how poorly oil and water mix, and this happens in your body when CBD oil is taken orally.
First Pass Metabolism
The human body is around 60% water, so substances that don’t mix well with water are naturally hard for our body to be absorbed.
What this means for CBD Oil taken orally is that it cannot be broken down and absorbed in the digestive track where much of our food and drink is. Instead, CBD oils are taken to the liver to be broken down there.
This leads to a lower bioavailability of the substance, where much of the actual CBD you’ve taken is lost before it ever reaches the bloodstream and you can experience it’s benefits.
Water soluble CBD oil goes through an additional refinement process, breaking down the oil with “nanoparticles” to break the oil into tiny particles that are easier to absorb in the natural digestive process.
How is Water Soluble CBD Made?
Water Soluble CBD oil is still an oil-based product, it goes through all of the same farming, extraction and separation processes as any other CBD product you’ll buy.
Water soluble products go through an addition step called emulsification. In this process tiny nanoparticles are mechanically mixed with the CBD Oil, breaking down the oil into significantly smaller droplets.
These droplets are much easier for the body to digest and absorb, leading to much more of the CBD you ingest finding its way to your bloodstream.
This process actually does not create a water-soluble substance, a more accurate description is water compatible. Either way, it is much easier for your body to work with than a traditional CBD oil.
Benefits of Water-Soluble CBD Oil
From what we’ve already said it’s likely that you understand the first benefit of a water-soluble CBD oil, but there are a handful of things that really make this type product attractive for consumers.
In simple terms, bioavailability means that less of the product you have ingested is lost or wasted in the digestive system. In the case of CBD that is water soluble, it means that up to 50% of the CBD you swallowed will reach your blood stream.
Regular edibles, pills and gel caps have an absorption rate closer to 10%, so it is easy to see how much more CBD you’ll be actually benefiting from taking a water-soluble CBD product.
Food and Drink Market
CBD edibles have grown in popularity over the last few years, with most companies expanding their product lines to include gummies or sweet treats infused with CBD.
Water soluble CBD Oil loses a lot of the bitter, woodsy taste of the oil through the final nanoparticle refinement step, so these products should taste better than their oil counterparts.
CBD drinks is where water soluble options may shine. Taste is the #1 consumer purchasing driver, and up until now CBD-infused beverages have struggled in this area. Because the water-soluble product is so refined and tasteless, it should give manufacturers better control over the final taste.
Edibles and drink products have always had the benefit of consistent dosing. When taking an edible, pill, or by drinking a can of CBD-infused beverage, the amount of CBD is clearly listed on the packaging.
A water soluble CBD product also is able to be effectively broken down in the digestive system, rather than being shuttled to the liver for processing. This leads to a much faster absorption time and less time between ingesting and the effects of the CBD kicking in.
Water Soluble CBD vs CBD Oil
If you use CBD in a tincture or oil form, as an addition to a vaping e-liquid, or in topical form, there is little to no benefit in using a water-soluble CBD product. In fact, it could be argued that the extra refinement step is unnecessary and potentially harmful.
If you prefer taking your CBD in edible, pill, or drink than the water-soluble option is much more appealing. The higher bioavailability in the product will mean that you’ll see more of the benefits of consuming CBD vs an oil based product.
With so many other options in the way we consume CBD, it is not yet clear if the water-soluble option will make a significant impact. It is likely that this will become similar to the full spectrum, broad, and Isolate product options.
Joy Organics, a brand we often get softgels from, uses a proprietary nanoemulsion technology to make a water-soluble CBD oil used in their softgels making them some of the fastest absorbing and highest bioavailable gel caps on the market. You can also find this hemp powder in their energy drink mixers and dog treats!
You will likely see more and more options for water soluble CBD products in the near future, and the technology in developing these products is taking jumps forward with companies like Trait Biosciences leading the way.